Private sellers
Buy directly from private sellers
Receive private sellers leads for free and negotiate a deal directly – no middlemen here.
Car dealerships
Helping you outgrow your car dealership.
Expand beyond your current showroom with private seller leads, trade-to-trade deals, and all your business in one place.
Features
Buy stock direct from the public plus valuations, DMS, website and more.
Get more of the stock you want straight from private sellers, plus a market-leading platform on top.
Features
Buy stock directly from the public.
EnterReg allows private sellers to list and offer their vehicle straight to car dealers across the UK completely free.
Pick your stock preferences, start receiving leads then negotiate with them directly on EnterReg before arranging an appointment, inspection and the purchase of the car.
About us
Features
Turn over part exchanges fast.
Our built-in trade-to-trade platform is completely free to use, with car dealers across the UK surfing the classifieds daily for a deal.
List those unwanted part exchanges and turn them over fast in order to boost cash flow and liquidity, enabling you to buy more of the stock you actually want.
About us
Features
Your entire business on one platform.
EnterReg is the only car dealer software on the market which incorporates everything every car trader needs in one place.
Buy from private sellers, sell on trade-to-trade, valuate vehicles, list on your website and Auto Trader, invoice digitally, track staff performance and more - EnterReg does it all.
About us
Features
Market-leading DMS with Auto Trader.
A truly powerful Dealer Management System is more than just a DMS – it’s a full car dealer suite that covers both buying and selling too.
When paired with Auto Trader, there isn’t a more complete solution for car traders available on the market than EnterReg– from leads to commissions, VAT liability to expenses, and valuations to invoicing.
About us
About
Built by car dealers,
for car dealers.
Me and my brother Leon have been in the car trade since 2008. Every lesson, hurdle and frustration along the way has gone into building EnterReg with our younger brother Kurtis (aka the brain box).
We’re beyond proud of the fact we’re the only platform built by car dealers, for car dealers. And the only one built in-house by family.
Join us and help change the industry for car dealers everywhere.
About usFeatures
Expand beyond your showroom.
Over 15 years and 15,000 hours have gone into EnterReg – all powered by three brothers and one shared dream.
“It really is that good”
I’ve completely stopped going to auctions and searching the classifieds. For over three years, all my stock has come through this fantastic platform.
“It really is that good”
Finding a platform where I can buy high-quality leads directly from private sellers has been a game-changer for my business. Definitely a must-have for any serious car dealer!
“It really is that good”
Finally, a website where local sellers can easily list their cars, and I can valuate and buy – all in one place. EnterReg streamlines the whole car buying process and makes sourcing good stock easy.
“It really is that good”
EnterReg is everything I need in one place – valuations, private seller leads, Auto Trader, invoicing, and even my website. It’s made running my business so much simpler and more efficient.
Features
Buy, manage and sell on the same platform any time, anywhere.
Buy, sell and manage your entire business in one place – from your phone, tablet or computer.
Buy
Buy from private sellers, invoice and put online.
Get private seller leads sent directly to your phone and email, valuate and negotiate a deal, invoice the customer, create the stock and put online – all without leaving EnterReg.
Learn more
Manage
Less headaches, less paperwork, more time.
From calls with customers to trips to the car wash or mechanics… being a car trader is non-stop. EnterReg uses tech to automate stock, invoicing, bookkeeping and costs – saving your time.
Learn more
Sell
Sell online and invoice digitally. Bosh.
Easily raise PDF invoices with signed agreements then email to the customer. We’ll automatically take it offline, connect it to the relevant purchase and calculate profit, margin, tax and more.
Learn moreAbout
The 15 year formula. Fueled by family.
Just like every trader, our founders started with cheapie: a £600 VW Golf VR6. They sold from home, opened a showroom, moved to farms, traded from lorry yards – the lot. After all the lessons, they found success with The Car Buying Shop and BINCA – then built EnterReg on that formula.
Our first deal, a £600 green VW Golf VR6. We sold it for £1,100 – 2008
Selling from the back of our flat in Luton (thank you neighbours) – 2009
Opened our first car showroom Car Studio in Markyate – 2010
Trying JustCorsas on a farm after Car Studio sadly closed – 2012
Launched The Car Buying Shop and opened our first branch in Dunstable – Mar 2013
Founded EnterReg and officially registered the EnterReg.com domain – Aug 2013
Picking up our official The Car Buying Shop branded car – Aug 2013
Launching the first The Car Buying Shop website – Oct 2013
The very first EnterReg website, launched with Quotezone – Apr 2014
The gatehouse we lived in that doubled up as our first storage yard – May 2015
Opening our first cabin, with boxing champ Billy Schwer as our first customer – Sep 2015
Filming with the BBC after the launch of our radio ad – Sep 2015
Doing a deal with world heavyweight champ and boxing legend Frank Bruno – Oct 2015
Launched our simpler, cleaner second version of EnterReg – Oct 2015
The lorry yard we sold from after running out of room at the gatehouse – Nov 2015
Opened Buy It Now Car Auction trade sales at its own dedicated site in Thorn – Feb 2016
Launching EnterReg V3 with an MOT reminder service – Feb 2017
Our IT whizz brother who worked weekends selling cars when not on EnterReg – Aug 2017
Our Dad aka ‘The Boss‘ doing some deals at Buy It Now Car Auction – Sep 2017
Dad six months later, having clearly lost it a bit (we love you though, Dad) – Mar 2018
Development of EnterReg DMS aka Project Car Books begins – Mar 2018
The first EnterReg desk space, enabling Kurtis to get out his bedroom – Mar 2018
Welcoming our first franchisees to The Car Buying Shop – Apr 2018
Buy It Now Car Auction rebrands to simply BINCA – Sep 2018
Moved BINCA to a new site in Milton Keynes and launched BINCA Retail – 2019
Welcomed our fifth The Car Buying Shop franchisee location in Ampthill – Oct 2020
Launched a fully rebuilt The Car Buying Shop website – Dec 2020
Our first EnterReg DMS platform enters Alpha release – Dec 2020
EnterReg DMS Beta goes live alongside trade website – Jul 2021
Our Dad having just sold his 1,000th car for us – Mar 2022
EnterReg exits Beta alongside all-new private seller leads website – Jul 2022
BINCA and BINCA Retail relocate to new larger site in Milton Keynes – Jan 2023
The Car Buying Shop welcomes its 10th franchisee in Luton – Mar 2023
EnterReg version 2 launches with free private seller leads – Oct 2024
A rising tide lifts all boats.
We love this saying. Simply put, the more us car traders work together, the more we thrive together.