Small car traders

Enabling small car traders to level up.

Grow your business to the next level with private seller leads, trade-to-trade deals, a premium website, market-leading DMS and more.

Auto Trader logo Auto Trader logo
Experian logo Experian logo
The Car Buying Shop logo The Car Buying Shop logo
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Features

Buy directly from private sellers and traders then sell online via our DMS.

For small car dealers there’s nothing more important than buying the right deals and selling them fast.

Features

Buy from Joe Public and car dealers.

EnterReg is the only car dealer platform that has both car buying and car selling in the same place, with a fully bespoke private seller system plus trade-to-trade deals.

Get private seller leads completely free and buy stock in the trade, giving you greater margins and greater profit.

About us
Features

Premium car dealer website themes.

With over 50 themes to choose from all designed with different car traders in mind, you can build your perfect car dealer website.

Plus with endless customisation options, bespoke page layouts, online reservations, finance integration and more, EnterReg guarantees no two websites look the same.

About us
Features

Valuate stock before you buy.

For small car traders finances and cash flow is often a bottleneck, especially if you overpay for one car.

EnterReg’s car valuation system backed by Experian and Auto Trader provides small car dealers with instant prices specific to mileage, age and condition, giving you insight before you buy.

About us
Features

Track your margins and profits.

No more guesstimates or misremembering the numbers, EnterReg’s powerful invoice and book system organises and digitalises small car traders entire business financials.

From margin to profit, expenses to VAT, small traders can accurately and easily track the numbers that matter.

About us
About

Built by car dealers,
for car dealers.

Me and my brother Leon have been in the car trade since 2008. Every lesson, hurdle and frustration along the way has gone into building EnterReg with our younger brother Kurtis (aka the brain box).

We’re beyond proud of the fact we’re the only platform built by car dealers, for car dealers. And the only one built in-house by family.

Join us and help change the industry for car dealers everywhere.

About us
Haden Dean of HD Sales

“It really is that good”

I’ve completely stopped going to auctions and searching through classifieds. For over three years, all my stock has come directly from private sellers thanks to this fantastic platform.

Haden Dean
HD Sales, Bedfordshire
Ibrar Mohammed of M I Carz

“Been a game-changer”

Finding a platform where I can buy high-quality leads directly from private sellers has been a game-changer for my business. Definitely a must-have for any serious car dealer!

Ibrar Mohammed
M I Carz, West Yorkshire
Matt Dimery of HD Sales

“Streamlines the buying process”

Finally, a website where local sellers can easily list their cars, and I can value and buy them – all in one place. EnterReg streamlines the buying process, making it simple to source quality stock.

Matt Dimery
Motorhouse Group, Bedfordshire
Jerome Fehr of BINCA Retail

“Everything in one place”

EnterReg has everything I need in one place – valuations, private seller leads, Auto Trader, invoicing, and even my website. It’s made running my business simpler and far more efficient.

Jerome Fehr
BINCA Retail, Buckinghamshire
Features

Buy, manage and sell on the same platform any time, anywhere.

Buy, sell and manage your entire business in one place – from your phone, tablet or computer.

Buy

Buy from private sellers, invoice and put online.

Get private seller leads sent directly to your phone and email, valuate and negotiate a deal, invoice the customer, create the stock and put online – all without leaving EnterReg.

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Manage

Less headaches, less paperwork, more time.

From calls with customers to trips to the car wash or mechanics… being a car trader is non-stop. EnterReg uses tech to automate stock, invoicing, bookkeeping and costs – saving your time.

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Sell

Sell online and invoice digitally. Bosh.

Easily raise PDF invoices with signed agreements then email to the customer. We’ll automatically take it offline, connect it to the relevant purchase and calculate profit, margin, tax and more.

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About

The 15 year formula. Fuelled by family.

Just like every trader, our founders started with cheapie: a £600 VW Golf VR6. They sold from home, opened a showroom, moved to farms, traded from lorry yards – the lot. After all the lessons, they found success with The Car Buying Shop and BINCA – then built EnterReg on that formula.

Our first deal, a £600 green VW Golf VR6. We sold it for £1,100 – 2008

Our first deal, a £600 green VW Golf VR6. We sold it for £1,100 – 2008

Selling from the back of our flat in Luton (thank you neighbours) – 2009

Selling from the back of our flat in Luton (thank you neighbours) – 2009

Opened our first car showroom Car Studio in Markyate – 2010

Opened our first car showroom Car Studio in Markyate – 2010

Trying JustCorsas on a farm after Car Studio sadly closed – 2012

Trying JustCorsas on a farm after Car Studio sadly closed – 2012

Launched The Car Buying Shop and opened our first branch in Dunstable – Mar 2013

Launched The Car Buying Shop and opened our first branch in Dunstable – Mar 2013

Founded EnterReg and officially registered the EnterReg.com domain – Aug 2013

Founded EnterReg and officially registered the EnterReg.com domain – Aug 2013

Picking up our official The Car Buying Shop branded car – Aug 2013

Picking up our official The Car Buying Shop branded car – Aug 2013

Launching the first The Car Buying Shop website – Oct 2013

Launching the first The Car Buying Shop website – Oct 2013

The very first EnterReg website, launched with Quotezone – Apr 2014

The very first EnterReg website, launched with Quotezone – Apr 2014

The gatehouse we lived in that doubled up as our first storage yard – May 2015

The gatehouse we lived in that doubled up as our first storage yard – May 2015

Opening our first cabin, with boxing champ Billy Schwer as our first customer – Sep 2015

Opening our first cabin, with boxing champ Billy Schwer as our first customer – Sep 2015

Filming with the BBC after the launch of our radio ad – Sep 2015

Filming with the BBC after the launch of our radio ad – Sep 2015

Doing a deal with world heavyweight champ and boxing legend Frank Bruno – Oct 2015

Doing a deal with world heavyweight champ and boxing legend Frank Bruno – Oct 2015

Launched our simpler, cleaner second version of EnterReg – Oct 2015

Launched our simpler, cleaner second version of EnterReg – Oct 2015

The lorry yard we sold from after running out of room at the gatehouse – Nov 2015

The lorry yard we sold from after running out of room at the gatehouse – Nov 2015

Opened Buy It Now Car Auction trade sales at its own dedicated site in Thorn – Feb 2016

Opened Buy It Now Car Auction trade sales at its own dedicated site in Thorn – Feb 2016

Launching EnterReg V3 with an MOT reminder service – Feb 2017

Launching EnterReg V3 with an MOT reminder service – Feb 2017

Our IT whizz brother who worked weekends selling cars when not on EnterReg – Aug 2017

Our IT whizz brother who worked weekends selling cars when not on EnterReg – Aug 2017

Our Dad aka ‘The Boss‘ doing some deals at Buy It Now Car Auction – Sep 2017

Our Dad aka ‘The Boss‘ doing some deals at Buy It Now Car Auction – Sep 2017

Dad six months later, having clearly lost it a bit (we love you though, Dad) – Mar 2018

Dad six months later, having clearly lost it a bit (we love you though, Dad) – Mar 2018

Development of EnterReg DMS aka Project Car Books begins – Mar 2018

Development of EnterReg DMS aka Project Car Books begins – Mar 2018

The first EnterReg desk space, enabling Kurtis to get out his bedroom – Mar 2018

The first EnterReg desk space, enabling Kurtis to get out his bedroom – Mar 2018

Welcoming our first franchisees to The Car Buying Shop – Apr 2018

Welcoming our first franchisees to The Car Buying Shop – Apr 2018

Buy It Now Car Auction rebrands to simply BINCA – Sep 2018

Buy It Now Car Auction rebrands to simply BINCA – Sep 2018

Moved BINCA to a new site in Milton Keynes and launched BINCA Retail –  2019

Moved BINCA to a new site in Milton Keynes and launched BINCA Retail – 2019

Welcomed our fifth The Car Buying Shop franchisee location in Ampthill – Oct 2020

Welcomed our fifth The Car Buying Shop franchisee location in Ampthill – Oct 2020

Launched a fully rebuilt The Car Buying Shop website – Dec 2020

Launched a fully rebuilt The Car Buying Shop website – Dec 2020

Our first EnterReg DMS platform enters Alpha release – Dec 2020

Our first EnterReg DMS platform enters Alpha release – Dec 2020

EnterReg DMS Beta goes live alongside trade website – Jul 2021

EnterReg DMS Beta goes live alongside trade website – Jul 2021

Our Dad having just sold his 1,000th car for us – Mar 2022

Our Dad having just sold his 1,000th car for us – Mar 2022

EnterReg exits Beta alongside all-new private seller leads website – Jul 2022

EnterReg exits Beta alongside all-new private seller leads website – Jul 2022

BINCA and BINCA Retail relocate to new larger site in Milton Keynes – Jan 2023

BINCA and BINCA Retail relocate to new larger site in Milton Keynes – Jan 2023

The Car Buying Shop welcomes its 10th franchisee in Luton – Mar 2023

The Car Buying Shop welcomes its 10th franchisee in Luton – Mar 2023

EnterReg version 2 launches with free private seller leads – Oct 2024

EnterReg version 2 launches with free private seller leads – Oct 2024

A rising tide lifts all boats.

We love this saying. Simply put, the more us car traders work together, the more we thrive together.

EnterReg is like ticking every box on the spec sheet.

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