Private sellers
Buy directly from private sellers
Receive private sellers leads for free and negotiate a deal directly – no middlemen here.
DMS with Auto Trader
The leading Dealer Management System.
EnterReg has more features than any of the competition – because we’re not just a DMS. Get private seller leads, a website, and more.
Features
One platform to buy from private sellers, manage stock and sell online.
EnteReg is the only platform that brings your entire car dealer business into one place.
Features
DMS, leads, website, valuations… the lot.
Our belief is that a Dealer Management System’s purpose should be more than just managing your business. It should be a collection of tools that empower a car dealer in every way possible.
Car traders big and small have given us feedback for years, resulting in the most powerful all-in-one car dealer platform on the market.
All our features
Features
The best way to pair with Auto Trader.
Auto Trader is the UK’s leading retail marketplace and a partner of EnterReg’s. We’re proud to say our market-leading DMS delivers a market-leading Auto Trader experience.
It’s so good that Auto Trader themselves have told us a number of times how great our platform looks and works.
*Auto Trader Connect functionality only available to Auto Trader retailers.
Get started – it’s free
Features
Easy to use at work or on the settee.
EnterReg is fully responsive and fully digital, meaning it works on any device and any screen, from any location.
Negotiate deals, manage stock, get valuations, update your website, raise invoices, buy and sell in the trade and more – all from your phone, tablet or PC, at home or at work.
See our pricing plans
Features
The perfect partner for invoicing.
Our car dealer platform began life as an invoicing system for our founders, so we know first-hand how much time is spent managing paperwork, stock and the books.
EnterReg is streamlined to save you time on all the boring stuff that comes with being a car trade – so you can focus on doing deals.
Car dealer invoices
About
Built by car dealers,
for car dealers.
Me and my brother Leon have been in the car trade since 2008. Every lesson, hurdle and frustration along the way has gone into building EnterReg with our younger brother Kurtis (aka the brain box).
We’re beyond proud of the fact we’re the only platform built by car dealers, for car dealers. And the only one built in-house by family.
Join us and help change the industry for car dealers everywhere.
About usFeatures
Not just a Dealer Management System.
Over 15 years and 15,000 hours have gone into EnterReg – all powered by three brothers and one shared dream.
“It really is that good”
I’ve completely stopped going to auctions and searching through classifieds. For over three years, all my stock has come directly from private sellers thanks to this fantastic platform.
“Been a game-changer”
Finding a platform where I can buy high-quality leads directly from private sellers has been a game-changer for my business. Definitely a must-have for any serious car dealer!
“Streamlines the buying process”
Finally, a website where local sellers can easily list their cars, and I can value and buy them – all in one place. EnterReg streamlines the buying process, making it simple to source quality stock.
“Everything in one place”
EnterReg has everything I need in one place – valuations, private seller leads, Auto Trader, invoicing, and even my website. It’s made running my business simpler and far more efficient.
Features
Buy, manage and sell on the same platform any time, anywhere.
Buy, sell and manage your entire business in one place – from your phone, tablet or computer.
Buy
Buy from private sellers, invoice and put online.
Get private seller leads sent directly to your phone and email, valuate and negotiate a deal, invoice the customer, create the stock and put online – all without leaving EnterReg.
Learn more
Manage
Less headaches, less paperwork, more time.
From calls with customers to trips to the car wash or mechanics… being a car trader is non-stop. EnterReg uses tech to automate stock, invoicing, bookkeeping and costs – saving your time.
Learn more
Sell
Sell online and invoice digitally. Bosh.
Easily raise PDF invoices with signed agreements then email to the customer. We’ll automatically take it offline, connect it to the relevant purchase and calculate profit, margin, tax and more.
Learn moreAbout
The 15 year formula. Fuelled by family.
Just like every trader, our founders started with cheapie: a £600 VW Golf VR6. They sold from home, opened a showroom, moved to farms, traded from lorry yards – the lot. After all the lessons, they found success with The Car Buying Shop and BINCA – then built EnterReg on that formula.
Our first deal, a £600 green VW Golf VR6. We sold it for £1,100 – 2008
Selling from the back of our flat in Luton (thank you neighbours) – 2009
Opened our first car showroom Car Studio in Markyate – 2010
Trying JustCorsas on a farm after Car Studio sadly closed – 2012
Launched The Car Buying Shop and opened our first branch in Dunstable – Mar 2013
Founded EnterReg and officially registered the EnterReg.com domain – Aug 2013
Picking up our official The Car Buying Shop branded car – Aug 2013
Launching the first The Car Buying Shop website – Oct 2013
The very first EnterReg website, launched with Quotezone – Apr 2014
The gatehouse we lived in that doubled up as our first storage yard – May 2015
Opening our first cabin, with boxing champ Billy Schwer as our first customer – Sep 2015
Filming with the BBC after the launch of our radio ad – Sep 2015
Doing a deal with world heavyweight champ and boxing legend Frank Bruno – Oct 2015
Launched our simpler, cleaner second version of EnterReg – Oct 2015
The lorry yard we sold from after running out of room at the gatehouse – Nov 2015
Opened Buy It Now Car Auction trade sales at its own dedicated site in Thorn – Feb 2016
Launching EnterReg V3 with an MOT reminder service – Feb 2017
Our IT whizz brother who worked weekends selling cars when not on EnterReg – Aug 2017
Our Dad aka ‘The Boss‘ doing some deals at Buy It Now Car Auction – Sep 2017
Dad six months later, having clearly lost it a bit (we love you though, Dad) – Mar 2018
Development of EnterReg DMS aka Project Car Books begins – Mar 2018
The first EnterReg desk space, enabling Kurtis to get out his bedroom – Mar 2018
Welcoming our first franchisees to The Car Buying Shop – Apr 2018
Buy It Now Car Auction rebrands to simply BINCA – Sep 2018
Moved BINCA to a new site in Milton Keynes and launched BINCA Retail – 2019
Welcomed our fifth The Car Buying Shop franchisee location in Ampthill – Oct 2020
Launched a fully rebuilt The Car Buying Shop website – Dec 2020
Our first EnterReg DMS platform enters Alpha release – Dec 2020
EnterReg DMS Beta goes live alongside trade website – Jul 2021
Our Dad having just sold his 1,000th car for us – Mar 2022
EnterReg exits Beta alongside all-new private seller leads website – Jul 2022
BINCA and BINCA Retail relocate to new larger site in Milton Keynes – Jan 2023
The Car Buying Shop welcomes its 10th franchisee in Luton – Mar 2023
EnterReg version 2 launches with free private seller leads – Oct 2024
A rising tide lifts all boats.
We love this saying. Simply put, the more us car traders work together, the more we thrive together.