Unlimited stock and classifieds for £9.99.

Buy and sell completely FREE without any stock limits. Valuations and website at your fingertips. Change plans as you grow.

Auto Trader logo Auto Trader logo
Experian logo Experian logo
The Car Buying Shop logo The Car Buying Shop logo

Basic

For car traders wanting pay-as-you-go valuations, plus basic features like classifieds, DMS and more.

£9.99
/mo
Includes
  • 1 valuation (£2.50 per extra)*included
  • Buy and sell completely FREEincluded
  • Unlimited stock and invoicesincluded
  • Buy from trade & private sellersincluded
Key features
  • EnterReg.com Trade Classifiedsincluded
  • Full CAP valuations*included
  • Full Auto Trader valuations*included
  • Connect to Auto Traderincluded
  • Dealer Management Systemincluded
  • Digital invoicing made easyincluded
  • Automatic bookkeepingincluded

WebsiteMost popular

For car dealers wanting to stand out online with a premium website and complete DMS package.

£99
/mo
Includes
  • 25 valuations (£2.50 per extra)*included
  • Buy and sell completely FREEincluded
  • Unlimited stock and invoicesincluded
  • Buy from trade & private sellersincluded
Everything in Basic, plus
  • Premium website (50+ themes)included
  • Customised website to your likingincluded
  • Online finance calculatorincluded
  • Online reservationsincluded
  • Google Analytics & SEOincluded
  • Google Business & Reviewsincluded
  • 1 additional user (total of 2)included

Pro

For car dealers with large volume businesses requiring more credits and features.

£199
/mo
Includes
  • 75 valuations (£2.50 per extra)*included
  • Buy and sell completely FREEincluded
  • Unlimited stock and invoicesincluded
  • Buy from trade & private sellersincluded
Everything in Website, plus
  • Large credit allowanceincluded
  • Custom code for your websiteincluded
  • Full Google products consultancyincluded
  • SEO health check & consultancyincluded
  • Automated commission systemincluded
  • 1 additional user (total of 3)included

Custom

For large Auto Trader partners wanting a custom package, bespoke website and consultancy and more.

Starting at
£449
/mo
Includes
  • 200 valuations (£1.25 per extra)*included
  • Buy and sell completely FREEincluded
  • Unlimited stock and invoicesincluded
  • Buy from trade & private sellersincluded
Everything in Pro, plus
  • Unlimited credit allowanceincluded
  • Fully bespoke websiteincluded
  • Digital marketing consultancyincluded
  • Multi-business functionalityincluded
  • Multi-branch businessesincluded
  • Unlimited usersincluded

*Additional charges apply for each valuation over plan allowance limits.

Auto Trader Connect functionality only available to Auto Trader retailers.

Please note all prices are ex VAT.

Haden Dean of HD Sales

“It really is that good”

I’ve completely stopped going to auctions and searching through classifieds. For over three years, all my stock has come directly from private sellers thanks to this fantastic platform.

Haden Dean
HD Sales, Bedfordshire
Ibrar Mohammed of M I Carz

“Been a game-changer”

Finding a platform where I can buy high-quality leads directly from private sellers has been a game-changer for my business. Definitely a must-have for any serious car dealer!

Ibrar Mohammed
M I Carz, West Yorkshire
Matt Dimery of HD Sales

“Streamlines the buying process”

Finally, a website where local sellers can easily list their cars, and I can value and buy them – all in one place. EnterReg streamlines the buying process, making it simple to source quality stock.

Matt Dimery
Motorhouse Group, Bedfordshire
Jerome Fehr of BINCA Retail

“Everything in one place”

EnterReg has everything I need in one place – valuations, private seller leads, Auto Trader, invoicing, and even my website. It’s made running my business simpler and far more efficient.

Jerome Fehr
BINCA Retail, Buckinghamshire
Features

What every plan gets you

Buy directly from private sellers

Receive private seller leads for free and negotiate a deal directly – no middlemen or auctions here.

Buy and sell on trade-to-trade

Browse and buy trade stock completely free, or sell your part ex’s to other car dealers fast.

CAP and Auto Trader valuations*

Get up to 12 pricing metrics on everything from cars to vans via both Auto Trader & CAP.

Connect and sync with Auto Trader

All of Auto Trader’s features within EnterReg, from to stock to valuations and leads to checks.

DMS that was built this decade

We look at the competition and shudder. Get a modern DMS and take your business into the future.

Digital car trade invoicing

Branded PDF invoices with easy part exs, signatures, finance, emails and automatic stock.

Easy bookkeeping and epic reporting

EnterReg links purchases and sales automatically. Simply add costs and see each deal in detail.

*Additional charges apply for each valuation over plan allowance limits.

Auto Trader Connect functionality only available to Auto Trader retailers.

About

Built by car dealers,
for car dealers

Me and my brother Leon have been in the car trade since 2008. Every lesson, hurdle and frustration along the way has gone into building EnterReg with our younger brother Kurtis (aka the brain box).

We’re beyond proud of the fact we’re the only platform built by car dealers, for car dealers. And the only one built in-house by family.

Join us and help change the industry for car dealers everywhere.

About us
Compare features

Everything a car dealer needs

Basic

Basic

£9.99/mo

Website

Website

£99/mo

Pro

Pro

£199/mo

Custom

Custom

Starting at £449/mo
Highlights
Monthly valuation allowance
Monthly valuation allowance
1 valuation Included
25 valuations Included
75 valuations Included
200 valuations Included
Additional valuation price
Additional valuation price
£2.50 each Included
£2.50 each Included
£2.50 each Included
£1.25 each Included
CAP valuations*
CAP valuations*
Included
Included
Included
Included
Auto Trader valuations*
Auto Trader valuations*
Included
Included
Included
Included
Buy + sell on trade-to-trade
Buy + sell on trade-to-trade
Included
Included
Included
Included
Dealer Management System
Dealer Management System
Included
Included
Included
Included
Connect to Auto Trader
Connect to Auto Trader
Included
Included
Included
Included
Google-ready website
Google-ready website
Not included
Included
Included
Included
50+ premium website themes
50+ premium website themes
Not included
Included
Included
Included
Fully bespoke website
Fully bespoke website
Not included
Not included
Not included
Included
Invoicing
Invoicing
Included
Included
Included
Included
Bookkeeping
Bookkeeping
Included
Included
Included
Included
Expenses
Expenses
Included
Included
Included
Included
Reports and metrics
Reports and metrics
Included
Included
Included
Included
Commissions
Commissions
Included
Included
Included
Included
Works on phone, tablet and PC
Works on phone, tablet and PC
Included
Included
Included
Included
Support
Support
Included
Included
Included
Included
Users
Users
1 Included
2 Included
3 Included
Unlimited Included
Multi-branch
Multi-branch
Not included
Not included
Not included
Included
Multi-business
Multi-business
Not included
Not included
Not included
Included
Valuations
DVLA lookup
DVLA lookup
Included
Included
Included
Included
CAP valuations*
CAP valuations*
Included
Included
Included
Included
Auto Trader valuations*
Auto Trader valuations*
Included
Included
Included
Included
Basic vehicle check
Basic vehicle check
Included
Included
Included
Included
Full vehicle checks*
Full vehicle checks*
Included
Included
Included
Included
MOT history
MOT history
Included
Included
Included
Included
Electric vehicle data
Electric vehicle data
Included
Included
Included
Included
Works on phone, tablet and PC
Works on phone, tablet and PC
Included
Included
Included
Included
Website
Google-ready website
Google-ready website
Not included
Included
Included
Included
50+ premium website themes
50+ premium website themes
Not included
Included
Included
Included
Fully bespoke website
Fully bespoke website
Not included
Not included
Not included
Included
Dealer Management System
Dealer Management System
Included
Included
Included
Included
Search Engine Optimisation
Search Engine Optimisation
Included
Included
Included
Included
Fully customisable
Fully customisable
Included
Included
Included
Included
Unlimited pages
Unlimited pages
Included
Included
Included
Included
Multiple page layouts
Multiple page layouts
Included
Included
Included
Included
Stock page
Stock page
Included
Included
Included
Included
Reviews page
Reviews page
Included
Included
Included
Included
Part exchange page
Part exchange page
Included
Included
Included
Included
Contact page
Contact page
Included
Included
Included
Included
Finance calculators
Finance calculators
Included
Included
Included
Included
Reservations
Reservations
Included
Included
Included
Included
Google maps integration
Google maps integration
Included
Included
Included
Included
Social media
Social media
Included
Included
Included
Included
Search and filters
Search and filters
Included
Included
Included
Included
Works on phone, tablet and PC
Works on phone, tablet and PC
Included
Included
Included
Included
Trade-to-trade
Buy from traders
Buy from traders
Included
Included
Included
Included
Sell to traders
Sell to traders
Included
Included
Included
Included
No buying fees
No buying fees
Included
Included
Included
Included
CAP valuations*
CAP valuations*
Included
Included
Included
Included
Auto Trader valuations*
Auto Trader valuations*
Included
Included
Included
Included
WhatsApp integration
WhatsApp integration
Included
Included
Included
Included
Works on phone, tablet and PC
Works on phone, tablet and PC
Included
Included
Included
Included
Invoicing
Branded invoices
Branded invoices
Included
Included
Included
Included
Purchase invoices
Purchase invoices
Included
Included
Included
Included
Sales invoices
Sales invoices
Included
Included
Included
Included
Sale or returns
Sale or returns
Included
Included
Included
Included
Part exchanges
Part exchanges
Included
Included
Included
Included
Digital invoicing with PDFs
Digital invoicing with PDFs
Included
Included
Included
Included
Finance invoices
Finance invoices
Included
Included
Included
Included
Automated bookkeeping
Automated bookkeeping
Included
Included
Included
Included
Instant calculations
Instant calculations
Included
Included
Included
Included
Instant balancing
Instant balancing
Included
Included
Included
Included
Finance settlements
Finance settlements
Included
Included
Included
Included
Margin VAT
Margin VAT
Included
Included
Included
Included
Commercial VAT
Commercial VAT
Included
Included
Included
Included
VAT qualifying
VAT qualifying
Included
Included
Included
Included
Custom agreements
Custom agreements
Included
Included
Included
Included
Digital signatures
Digital signatures
Included
Included
Included
Included
PDF emailing and printing
PDF emailing and printing
Included
Included
Included
Included
Deposit only invoices
Deposit only invoices
Included
Included
Included
Included
Payment overview
Payment overview
Included
Included
Included
Included
Automated commissions
Automated commissions
Included
Included
Included
Included
Internal notes
Internal notes
Included
Included
Included
Included
Payment notes
Payment notes
Included
Included
Included
Included
Works on phone, tablet and PC
Works on phone, tablet and PC
Included
Included
Included
Included
Books
Digital invoicing with PDFs
Digital invoicing with PDFs
Included
Included
Included
Included
Automatically link invoices
Automatically link invoices
Included
Included
Included
Included
Expenses
Expenses
Included
Included
Included
Included
Automated commissions
Automated commissions
Included
Included
Included
Included
Track margins and profits
Track margins and profits
Included
Included
Included
Included
Margin VAT
Margin VAT
Included
Included
Included
Included
Commercial VAT
Commercial VAT
Included
Included
Included
Included
VAT qualifying
VAT qualifying
Included
Included
Included
Included
Calculate VAT liability
Calculate VAT liability
Included
Included
Included
Included
Reports and metrics
Reports and metrics
Included
Included
Included
Included
Export to CSV
Export to CSV
Included
Included
Included
Included
Works on phone, tablet and PC
Works on phone, tablet and PC
Included
Included
Included
Included

*Additional charges apply for each valuation over plan allowance limits.

Auto Trader Connect functionality only available to Auto Trader retailers.

Please note all prices are ex VAT.

Frequently Asked Questions

FAQs

We don’t offer free trials, but we do have a free plan that gives you full access to our platform. With this free plan, you can explore all of our core features. However, some services, such as like buying from private sellers, adding stock items, requesting valuations, and generating invoices, may come with additional costs based on usage. These charges are calculated through our usage-based metered billing system, meaning you only pay for what you use. You’ll also be charged a commission on transactions with private sellers.

We have tried to make our plans suitable to a wide array of individual needs from trader to trader, with different options dependent on how much stock, invoices, valuations or users you may need. If you are unsure which package to go for, get in touch with our team and we’ll be happy to help.

We are able to accept VISA, VISA Debit, MasterCard, Maestro, American Express, Apple Pay and Google Pay. Our billing is powered by Stripe, one of the world’s leading payment providers.

Our private seller feature operates like a sealed-bid auction process. When you make an offer on a private seller’s car, you commit to purchasing the vehicle if your offer is accepted. Once accepted, your payment card will be charged our buyer’s fee. The fee is a small percentage of the offer price based on your subscription plan. We apply a minimum fee of £250 and a maximum fee of £1,000.

A credit is a unit of value used to pay for certain services on our platform, such as adding stock items, requesting valuations and generating invoices. Each service is priced at 1 credit, and the cost of credits depends on the subscription plan you’ve selected. Credits are a flexible way to only pay for the features and services you use.

There is no commitment nor minimum time period in which you can use our platform. Once you have paid you are able to use it for the entirety of the period you paid for e.g. one month, and can cancel your subscription at any time.

Yes. We will attempt to take payment every 30 days. If payment fails, we will attempt to take it the next day then again a week later. If by that point payment has not been received, your account will be suspended until the outstanding balance is cleared.

Yes. You can move between plans whenever and however you like, you just need to contact our team and let us do our magic.

You can cancel your subscription any time by heading to Billing and clicking ‘Manage billing’. This will take you to our payment provider Stripe where you can cancel your plan immediately. You will receive your features up until the end of the month, at which point your account will be suspended.

We do not offer refunds, as our features involve significant third-party costs. Under no circumstances can we provide refunds for any usage. However, if an issue arises, we will make every effort to resolve it amicably and may issue a credit note to be applied to future invoices.
Private sellers

Become your own car buying company

When we started The Car Buying Shop in 2013, it was born out of the frustration that we all feel: it’s simply too hard to buy good stock.

Every lesson and idea that worked for The Car Buying Shop has been used on EnterReg, enabling all car traders to buy stock the same way we have for over a decade.

A rising tide lifts all boats

We love this saying. Simply put, the more us car traders work together, the more we thrive together.

EnterReg is like ticking every box on the spec sheet.

Get started