Private seller leads, website, DMS, valuations, invoicing and more.
Join the UK’s only car dealer platform that brings everything into one place, from buying stock to managing Auto Trader.
About
Built by car dealers,
for car dealers.
Me and my brother Leon have been in the car trade since 2008. Every lesson, hurdle and frustration along the way has gone into building EnterReg with our younger brother Kurtis (aka the brain box).
We’re beyond proud of the fact we’re the only platform built by car dealers, for car dealers. And the only one built in-house by family.
Join us and help change the industry for car dealers everywhere.
About usAbout
The 15 year formula. Fueled by family.
Just like every trader, our founders started with cheapie: a £600 VW Golf VR6. They sold from home, opened a showroom, moved to farms, traded from lorry yards – the lot. After all the lessons, they found success with The Car Buying Shop and BINCA – then built EnterReg on that formula.
Selling from the back of our flat in Luton (thank you neighbours) – 2009
Opened our first car showroom Car Studio in Markyate – 2010
Trying JustCorsas on a farm after Car Studio sadly closed – 2012
Launched The Car Buying Shop and opened our first branch in Dunstable – Mar 2013
Founded EnterReg and officially registered the EnterReg.com domain – Aug 2013
Picking up our official The Car Buying Shop branded car – Aug 2013
Launching the first The Car Buying Shop website – Oct 2013
The very first EnterReg website, launched with Quotezone – Apr 2014
The gatehouse we lived in that doubled up as our first storage yard – May 2015
Opening our first cabin, with boxing champ Billy Schwer as our first customer – Sep 2015
Filming with the BBC after the launch of our radio ad – Sep 2015
Doing a deal with world heavyweight champ and boxing legend Frank Bruno – Oct 2015
Launched our simpler, cleaner second version of EnterReg – Oct 2015
The lorry yard we sold from after running out of room at the gatehouse – Nov 2015
Opened Buy It Now Car Auction trade sales at its own dedicated site in Thorn – Feb 2016
Launching EnterReg V3 with an MOT reminder service – Feb 2017
Our IT whizz brother who worked weekends selling cars when not on EnterReg – Aug 2017
Our Dad aka ‘The Boss‘ doing some deals at Buy It Now Car Auction – Sep 2017
Dad six months later, having clearly lost it a bit (we love you though, Dad) – Mar 2018
Development of EnterReg DMS aka Project Car Books begins – Mar 2018
The first EnterReg desk space, enabling Kurtis to get out his bedroom – Mar 2018
Welcoming our first franchisees to The Car Buying Shop – Apr 2018
Buy It Now Car Auction rebrands to simply BINCA – Sep 2018
Moved BINCA to a new site in Milton Keynes and launched BINCA Retail – 2019
Welcomed our fifth The Car Buying Shop franchisee location in Ampthill – Oct 2020
Launched a fully rebuilt The Car Buying Shop website – Dec 2020
Our first EnterReg DMS platform enters Alpha release – Dec 2020
EnterReg DMS Beta goes live alongside trade website – Jul 2021
Our Dad having just sold his 1,000th car for us – Mar 2022
EnterReg exits Beta alongside all-new private seller leads website – Jul 2022
BINCA and BINCA Retail relocate to new larger site in Milton Keynes – Jan 2023
The Car Buying Shop welcomes its 10th franchisee in Luton – Mar 2023
EnterReg version 2 launches with free private seller leads – Oct 2024
Features
It’s not easy building something special.
Over 15 years and 15,000 hours have gone into EnterReg – all powered by three brothers and one shared dream.
Customers
Trusted by car dealers like you.
Features
The only car trade platform that brings everything together.
Buy, sell and manage your entire business in one place – from your phone, tablet or computer.
Buy
Buy from Joe Public, invoice and stick online.
Get private seller leads sent directly to you, valuate and negotiate a deal, then invoice all without leaving EnterReg.
Even better, you can manage the stock, add photos, put it on your website and Auto Trader, then invoice again when it sells – with automatic bookkeeping for profit and margin.
Get started – it’s free
Manage
Reduce your headches and free up your time.
Constant calls, trips to the car wash, visits to the mechanics, raising an invoice, sending money, dropping a car to a new customer… being a car trader is non-stop.
EnterReg uses clever tech to automate stock, invoicing, bookkeeping and costs – saving you time and palaver.
Get started – it’s free
Sell
Sell online and invoice digitally. Job done.
With our easy-peasy digital invoices, you can raise sales invoices with signed agreements then email the PDF to the customer from your phone, tablet or computer.
We then automatically take it offline, connect it to the relevant purchase and calculate the profit, margin and tax.
Get started – it’s freePrivate sellers
Become your own car buying company.
When we started The Car Buying Shop in 2013, it was born out of the frustration that we all feel: it’s simply too hard to buy good stock.
Every lesson and idea that worked for The Car Buying Shop has been used on EnterReg, enabling all car traders to buy stock the same way we have for over a decade.
A rising tide lifts all boats.
We love this saying. Simply put, the more us car traders work together, the more we thrive together.