Pricing plans that suit your needs.

Join completely free and only pay for what you use. Change plans as you grow.

Basic

For car traders wanting private seller leads, valuations, a DMS and more.

Free

Includes

Unlimited private seller leads*included
2.0% private seller feeincluded
1 credit (additional @ £2.00 ea)included

Key features

EnterReg.com private seller leadsincluded
CAP & Auto Trader valuationsincluded
Market-leading DMSincluded
Connect to Auto Trader**included
Buy and sell on trade-to-tradeincluded
Invoicingincluded
Bookkeepingincluded

Core

For car dealers who want a website, all our core features, and a blue tick.

£49

/mo

Get started

Includes

Unlimited private seller leads*included
1.8% private seller feeincluded
10 credits (additional @ £1.75 ea)included

Everything in Basic, plus

Blue verified on EnterReg.comincluded
Modern Google-ready websiteincluded
1 additional user (total of 2)included

AdvancedMost popular

For car dealers keen to buy more then sell on a premium website.

£99

/mo

Get started

Includes

Unlimited private seller leads*included
1.5% private seller feeincluded
25 credits (additional @ £1.50 ea)included

Everything in Core, plus

Gold verified on EnterReg.comincluded
Premium website (50+ themes)included
1 additional user (total of 3)included

Pro

For large car dealers wanting a custom package to suit their needs.

Starting at

£349

/mo

Includes

Unlimited private seller leads*included
1.2% private seller feeincluded
100 credits (additional @ £1.25 ea)included

Everything in Advanced, plus

Multi-business + multi-branchincluded
Fully bespoke websiteincluded
Unlimited usersincluded

**Private seller leads are only available to active, registered companies on Companies House.

*Auto Trader Connect functionality only available to Auto Trader retailers.

Please note all prices are ex VAT.

“It really is that good”

I’ve completely stopped going to auctions and searching the classifieds. For over three years, all my stock has come through this fantastic platform.

Haden Dean

HD Sales, Bedfordshire

“It really is that good”

Finding a platform where I can buy high-quality leads directly from private sellers has been a game-changer for my business. Definitely a must-have for any serious car dealer!

Ibrar Mohammed

M I Carz, West Yorkshire

“It really is that good”

Finally, a website where local sellers can easily list their cars, and I can valuate and buy – all in one place. EnterReg streamlines the whole car buying process and makes sourcing good stock easy.

Matt Dimery

Motorhouse Group, Bedfordshire

“It really is that good”

EnterReg is everything I need in one place – valuations, private seller leads, Auto Trader, invoicing, and even my website. It’s made running my business so much simpler and more efficient.

Jerome Fehr

BINCA Retail, Buckinghamshire

Features

What every plan gets you

Buy directly from private sellers

Receive private seller leads for free and negotiate a deal directly – no middlemen or auctions here.

CAP and Auto Trader valuations

Get up to 12 pricing metrics on everything from cars to vans via both Auto Trader & CAP.

DMS that was built this decade.

We look at the competition and shudder. Get a modern DMS and take your business into the future.

Connect and sync with Auto Trader*

All of Auto Trader’s features within EnterReg, from to stock to valuations and leads to checks.

Buy and sell on trade-to-trade

Browse and buy trade stock completely free, or sell your part ex’s to other car dealers fast.

Digital car trade invoicing

Branded PDF invoices with easy part exs, signatures, finance, emails and automatic stock.

Easy bookkeeping and epic reporting.

EnterReg links purchases and sales automatically. Simply add costs and see each deal in detail.

**Private seller leads are only available to active, registered companies on Companies House.

*Auto Trader Connect functionality only available to Auto Trader retailers.

About

Built by car dealers,
for car dealers.

Me and my brother Leon have been in the car trade since 2008. Every lesson, hurdle and frustration along the way has gone into building EnterReg with our younger brother Kurtis (aka the brain box).

We’re beyond proud of the fact we’re the only platform built by car dealers, for car dealers. And the only one built in-house by family.

Join us and help change the industry for car dealers everywhere.

About us

Smiling Calvin Fehr, the director of EnterReg standing next to Land Rover.

Calvin’s Car Diary

@CalvinsCarDiary•285K subscribers

Compare features

Everything a car dealer needs.

Basic

Free

Core

£49/mo

Advanced

£99/mo

Pro

Starting at £349/mo

Highlights

Private seller leads*

Unlimited

Private sellers fee

2.0% of purchase price

1.8% of purchase price

1.5% of purchase price

1.2% of purchase price

Monthly credit allowance

1 credit

10 credits

25 credits

100 credits

Additional credit price

£2.00 each

£1.75 each

£1.50 each

£1.25 each

CAP valuations

Auto Trader valuations

Dealer Management System

Connect to Auto Trader**

Google-ready website

50+ premium website themes

Fully bespoke website

Buy + sell on trade-to-trade

Invoicing

Bookkeeping

Expenses

Reports and metrics

Commissions

Works on phone, tablet and PC

Support

Users

Unlimited

Multi-branch

Multi-business

Private sellers

Leads*

Unlimited

Fee

2.0% of purchase price

1.8% of purchase price

1.5% of purchase price

1.2% of purchase price

Negotiate direct on EnterReg

WhatsApp integration

Collection available

Collection fee

Appointments

Notifications

Emails

Works on phone, tablet and PC

Valuations

DVLA lookup

CAP valuations

Auto Trader valuations

Basic vehicle check

Full vehicle checks*

MOT history

Electric vehicle data

Works on phone, tablet and PC

Website

Google-ready website

50+ premium website themes

Fully bespoke website

Dealer Management System

Search Engine Optimisation

Fully customisable

Unlimited pages

Multiple page layouts

Stock page

Reviews page

Part exchange page

Contact page

Finance calculators

Reservations

Google maps integration

Social media

Search and filters

Works on phone, tablet and PC

Trade-to-trade

Buy from traders

Sell to traders

No buying fees

CAP valuations

Auto Trader valuations

WhatsApp integration

Works on phone, tablet and PC

Invoicing

Branded invoices

Purchase invoices

Sales invoices

Sale or returns

Part exchanges

Digital invoicing with PDFs

Finance invoices

Automated bookkeeping

Instant calculations

Instant balancing

Finance settlements

Margin VAT

Commercial VAT

VAT qualifying

Custom agreements

Digital signatures

PDF emailing and printing

Deposit only invoices

Payment overview

Automated commissions

Internal notes

Payment notes

Works on phone, tablet and PC

Books

Digital invoicing with PDFs

Automatically link invoices

Expenses

Automated commissions

Track margins and profits

Margin VAT

Commercial VAT

VAT qualifying

Calculate VAT liability

Reports and metrics

Export to CSV

Works on phone, tablet and PC

**Private seller leads are only available to active, registered companies on Companies House.

*Auto Trader Connect functionality only available to Auto Trader retailers.

Please note all prices are ex VAT.

Frequently Asked Questions

FAQs

We don’t offer free trials, but we do have a free plan that gives you full access to our platform. With this free plan, you can explore all of our core features. However, some services, such as like buying from private sellers, adding stock items, requesting valuations, and generating invoices, may come with additional costs based on usage. These charges are calculated through our usage-based metered billing system, meaning you only pay for what you use. You’ll also be charged a commission on transactions with private sellers.

We have tried to make our plans suitable to a wide array of individual needs from trader to trader, with different options dependent on how much stock, invoices, valuations or users you may need. If you are unsure which package to go for, get in touch with our team and we’ll be happy to help.

We are able to accept VISA, VISA Debit, MasterCard, Maestro, American Express, Apple Pay and Google Pay. Our billing is powered by Stripe, one of the world’s leading payment providers.

Private seller fee is a commission-based fee charged to you when you purchase a vehicle from a private seller through our platform. This fee is a percentage of the transaction value and is added to your next upcoming invoice. The commission is calculated based on the purchase price of the vehicle and is applied when the purchase is completed.

A credit is a unit of value used to pay for certain services on our platform, such as adding stock items, requesting valuations and generating invoices. Each service is priced at 1 credit, and the cost of credits depends on the subscription plan you’ve selected. Credits are a flexible way to only pay for the features and services you use. You can purchase additional credits as needed, and we’ll notify you of any costs before they are applied.

There is no commitment nor minimum time period in which you can use our platform. Once you have paid you are able to use it for the entirety of the period you paid for e.g. one month, and can cancel your subscription at any time.

Yes. We will attempt to take payment every 30 days. If payment fails, we will attempt to take it the next day then again a week later. If by that point payment has not been received, your account will be suspended until the outstanding balance is cleared.

Yes. You can move between plans whenever and however you like, you just need to contact our team and let us do our magic.

You can cancel your subscription any time by heading to Billing and clicking ‘Manage billing’. This will take you to our payment provider Stripe where you can cancel your plan immediately. You will receive your features up until the end of the month, at which point your account will be suspended.

We do not offer refunds.

Private sellers

Become your own car buying company.

When we started The Car Buying Shop in 2013, it was born out of the frustration that we all feel: it’s simply too hard to buy good stock.

Every lesson and idea that worked for The Car Buying Shop has been used on EnterReg, enabling all car traders to buy stock the same way we have for over a decade.

Learn more